Articles in sites and magazines

What does your brand sound like
Sonic branding and the power of sound
The new age of sonic branding
Musical appliances

Books

Books writen by Adrian North
Handbuch Funktionale Musik
Musik im Marketing

Scientific references

The Social and Applied Psychology of Music
Interview Adrian North (audio)
Preferred music style is tied to personality

Movies and documentaries

The art of listening
How to play ‘Happy Birthday’ like Beethoven & others
Synth Britannia
TEDs Talks How to translate the feeling into sound
The Godmother of Rock’n’Roll – Sister Rosetta Tharpe
Punk: Attitude
Gore-Tex Audio Branding
The sound that connects Stravinsky to Bruno Mars